Kaizen Retainer: Continuos Improvement


In advising economic development organizations, we tell them to think big but plan small and focus on continuous improvement.

It is a fundamental principle to the Japanese management philosophy of Kaizen, the focus being on continuous improvement through incremental steps. Doing so keeps an organization on track.

The purpose of Kaizen is to identify where processes break down and where problems stem from, finding the root cause to fix the problem where it starts. Even leaders need to be prepared to find their own mistakes and address them.


Some key principles:


  • Knowing your customer: Determine what your customer wants and how you can improve their experience based on what they value.

  • Empowering people: Organize teams with clear directives and goals but be sure to equip them with the right tools and systems they need to be successful.

  • Being transparent: Use data to show how improvements are changing the organization so they are “tangible and visible.”


BBA brings the philosophy of continuous improvement to economic development organizations. As such, we serve as a guide, coach, teacher, and ally to develop and improve processes focused on business recruitment, business retention and expansion, and entrepreneurial development.


Our two-year retainer program, featuring weekly teleconferences, is designed to establish, monitor, and enhance better processes that will make an economic development organization more effective and efficient over the long term.