Defining Your Brand
Consider the words of Peter Drucker, the father of business consulting: "Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
We believe a primary function of an economic development organization is marketing, and that it must continuously strive to be innovative and improve its marketing strategies. It can never be satisfied as complacency is the enemy of growth.
Things We Will Do to Help
Develop a Mission Statement: Every economic development organization needs one. This mission statement must have deep meaning and be something that everyone believes in.
Identify Your Customers: An economic development organization has multiple customers that it must seek to satisfy, which means there should be different marketing strategies directed at each.
Leverage Social Media: The purpose of social media is not so much to create a customer, but rather a fan. And in time, fans become customers. There are a multitude of choices for social media platforms from which to choose. They include LinkedIn, Twitter, Facebook and Instagram. All have their place.
Develop Consistent, Distinctive Content: Over time, content is what gives an organization a distinctive voice and identity. It is the differentiating factor. Creating trust and developing loyalty is a precondition to creating customers.
Create Stories: People think in terms of a narrative. The best stories are the ones we remember. Every place has stories worth remembering.
Website Review: We will review your website and tell you what we like and don't like about it. Chances are it will need some modification.
Bottom line: All of this work can be done online or we can come to your community for meetings to make the needed fixes.