Marketing Makeover

According to Peter Drucker, considered the father of modern management,  a business enterprise has two basic functions: marketing and innovation.


"Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

Economic development organizations must continuously strive to be innovative and improve their marketing strategies. They can never be satisfied as complacency is the enemy of growth.

Here is how we can help:

  • Develop a Mission Statement: Every economic development organization needs one. This mission statement must have deep meaning and be something that everyone believes in.

  • Identify Your Customers: An economic development organization has multiple customers that it must seek to satisfy. It means there should be different marketing strategies directed at each.

  • Leverage Social Media: The purpose of social media is not so much to create a customer, but rather a fan. And in time, fans can become customers. There are a multitude of choices for social media platforms from which to choose to accomplish this.

  • Develop Consistent, Distinctive Content: Content is what gives an organization a distinctive voice and identity. It is the differentiating factor. Creating trust and developing loyalty is a precondition to creating customers.

  • Create Stories: People think in terms of a narrative. The best stories are the ones we remember. Every place has stories that are worth remembering.

  • Website Review: We will review your website and tell you what we like and don't like about it. Chances are that it will need some modification.